The Katz School of Science and Health has launched an online M.S. in Digital Marketing & Media, a flexible, industry-driven program built for professionals who want to lead in a digital-first economy without pressing pause on their careers. At $19,000 total tuition for U.S. students鈥$35,000 for international鈥攊t is among the most affordable private master's degrees in the nation, a U.S. News Top 100 University education at a public university price.
Companies today don鈥檛 just want marketers. They want marketers who can think strategically, analyze data confidently and turn complex ideas into compelling narratives that drive real-world action. The Katz School's program answers that demand with a project-based curriculum spanning media strategy, brand management, consumer behavior and analytics.
Students master tools across SEO, SEM, predictive analytics, web design, UX and influencer strategy, and learn to deploy analytics programming and data visualization to connect creative campaigns to measurable outcomes, including how AI is reshaping marketing practice, from automated campaign optimization and predictive targeting to AI-powered content strategy.
鈥淪tudents aren't just watching lectures,鈥 said Joseph Panzarella, director of the program. 鈥淭hey're building campaigns, analyzing real data and solving the kinds of problems they'll face on the job from day one.鈥
The 30-credit program offers two tracks. The Digital and Social Strategies Track develops expertise in brand storytelling, omnichannel content and audience engagement using tools like Google Ads, Meta platforms and Adobe Creative Suite. The Marketing Analytics Track builds skills in SQL, R, Tableau and predictive modeling to drive data-driven campaign decisions. Electives include internships, independent studies and courses in special topics covering emerging platforms and AI-powered marketing techniques.
The online format is asynchronous and built for working professionals, with coursework in weekly modules at a predictable pace of 10 to 15 hours per week. Faculty respond within 24 to 48 hours, discussions are actively moderated and optional live sessions keep the experience dynamic and connected. The program is also offered on campus in Midtown New York City for those who prefer an in-person experience.
Demand for digital marketing professionals is projected to grow 10% this year. Fully 93% of Katz School graduates are employed at prestigious organizations, like Goldman Sachs, Walt Disney Company, the United Nations, EY, GroupM and B&H Photo Video.
鈥淭he online format lets us meet students where they are, geographically and professionally, without compromising the intensity or quality of the learning experience,鈥 said Panzarella.
